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How?
We research and follow a
62 Point Marketing System that address all the things Search
Engines look for when someone types in keywords or key phrases. Your web
presence has to be "Respected" by the major search engines!
A good indicator of respect is whether you are on top or not.
Some
of our techniques are "Top Secret"! Some commonly known facts have been
compiled here to help you understand how the system works.
Did you even know that
there are 62 rules to follow on each and every page to achieve online marketing success?
Remember... continued and expedient
Monitoring & Service is so very important on
the internet because the rules change constantly!
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Domain Names:
Your domain name, or URL, must not be based on "Vanity".
It has to be based on what the general public can easily
remember, and what they are already typing for search terms and on marketable
content in direct relationship with your business type. In
most cases it is your product or service that your domain
name should reflect, not your company name, (Your company name can and
should be all over your web site once you get the there. Search
engines are now reading domain names and can't read words that are jammed
together... Which makes more sense...
rayswelldrilling.com
or well-drilling.com? The latter has a much higher probability
factor for marketing your business. We research your new
domain name, not just pick one because of vanity.
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Prime, Secure Hosting:
Secure hosting is a key factor in the fight against hackers
and scripts called worms, (Which are now running wild on the internet), and
the over 300 new viruses and worms being created every single month.
Plus knowing what hosting tools are needed now and in the future should be
very important in your hosting decision.
Price alone is not a good way to search for a hosting company.
Approximately 84% of all worms,
viruses and hacks are focused on Windows products... Why?
Because Windows products are built for easy use by the consumer, (User
friendly). Its a known fact that Windows servers are more expensive
because of the many layers of security required, and the constant
up-grades and patches needed to keep up with the attacks. Its
more complicated to run a Linux/Unix hosting server for clients, but we
enjoy not having the daily tasks associated with Windows servers. |
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Marketable Web Design:
Each and every web page contained in your web site has over 60
rules to follow very carefully to be a fully functional, marketable and
profitable web site. From colors that the public respond to, to
being aware of the fact that many people are still running 56k modems on
older machines and can't download many of the new scripts yet...
Rule = if the page won't load in just a few seconds at 56k... they
will go somewhere where the pages will load. The key here is the old
adage... K. I. S. S. Keep It Simple Stupid... Don't
overload it with fancy... perfect example is Google, the number one
search engine because its simple and uncluttered!
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Professional Content Writing: A very important factor is the assembly of the right words required to
capture the attention of your visitors, then lead them to act on your product
or service offerings. This is an entire process in its own, much
research has to be accomplished by actually talking to people who use your
type of products and/or services... you just can't just throw words on a
page.
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Custom Branding:
If you
don't already have a logo that people can recognize, we can create one for
you. Branding is very Important for your future online success.
Look at IBM, Kellogg's, Amazon...etc.
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Florida Business Marketing System:
Your site will be included in the fastest growing and most complete Florida Directory and Marketing System. We maintain over
22
marketing web sites that funnel internet traffic to our clients.
Again, as depicted on the home page of this web site, your internet
presence can stand alone, or be produced to be part of an existing
community... Location, location, location...
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Online Credit Card Account: This valuable asset is to satisfy the "Right Now"
buyer in each of us. If the capability exists to purchase now, your
web site sales will increase dramatically.
This
process also works very well when talking about donations for nonprofits
and/or charitable auctions online. It's a must! Click
here for more info!
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Other very
useful components available for your web site! |
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Store Front:
Your store Front is your point of sale. The
importance of a professional and easily functional store on your site
makes a big difference and provides your income.
Affiliate Program:
Or, referral program as they are sometimes called,
is your online "Word of Mouth". This creates an online
sales force that never needs a day off, vacations and never complains
about working 24/7.
Click
Below To learn More And See All the Features!
Affiliate
Marketing
Shopping Cart Software
Digital Product Delivery
AShop Software
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Search Engine Optimization & Marketing:
The 10 major search
engines currently deliver over 83% of all web traffic. The on-going
and increasing competition for the top, first place listings is refreshed
each month and sometimes even more often.
You have to be listed within the first 3 pages,
(preferably the first page), if you want to be "seen".
Here are 10 pages that any business person should read prior to even
considering an online presence...
Intro
to search engine optimization and submissions
Yes... we build all of this
into every one of our presentations!
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Pay Per Click Marketing:
Many web site owners are afraid of a
pay per click program. Consider this, people don't click on things
they have no interest in! And it is also a very precise way to find
out if the layout, text content, products and/or services are what the
public wants right? If you have visitors they have an interest in
what you offer, and they don't buy, then something is wrong on your site
and you need to know this. This feature provides and maintains
completely targeted visitors from the major search engines... These visitors are searching for
exactly what your product or service is. Just click on their
banner below:
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Custom Secure Database:
To effectively maintain and increase your clients, you must house
your clients information in an atmosphere where their data is secure and
easily obtainable by you for marketing purposes.
Plus.. you are responsible for the security of that information.
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Newsletter:
This is the vehicle of constant contact with your present, and
prospective clients, this is how you deliver your sales message over and
over again.
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Link Exchange Program:
One of the most important factors in online search
engine marketing is the "Importance" of your web site. This is
determined by how many other sites view your web site as being important.
The search engines actually count incoming links, and even how important
the web sites are that they come from. |
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Continued Monitoring
and Updates: The internet changes daily, and if your
campaign is not monitored and corrected accordingly, you will fall behind
as other web site owners consider this a very serious part of their
revenue stream, and an asset of their business.
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Crash Course - Web
Site Management & Software: There is no completely fair way to
plan or budget continued management of your web presence with changes of
services, products or even the content. The most cost effective way to
accomplish this is to provide the software required and train an
individual(s) within your organization to make these ongoing content changes as
needed.
Your online campaign has to
be designed from the ground up with all points in mind, or you will waste
hard earned dollars doing it over and over again and never be satisfied.
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Contact us today and schedule your
free Florida online marketing consultation...
We don't simply tell you... we come
to you and show
you!
Contact us here
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Complete New Site
& Old Site Rebuild Packages are available |
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