Have a Florida IT Department?
Want to convert that to a Florida IT Marketing Department?
 

                        IT Department = Information Technology...
                                ITM Department = Internet Technology Marketing

We are not talking about shelling out thousands of dollars in Pay Per Click, (PPC).  It seemed to us that if you were in the top listings, SEM, for the same terms you are paying for over on the right of the page, it would certainly cost you less for the same amount of, or more "Clicks".

Talk about annual savings!
 

Think about when you search the internet...  do you go directly over to the right and click on one of the ads?  Or do you go straight down and check out a few of the regular listings first?  Yes, we are taught from kindergarten to read, and do things from left to right, not right to left.   Human nature says you need to be in the top of the listings, and then if you want to capture a few more... go ahead and do some sponsored or PPC listings.  but create your basic internet marketing foundation first.
 

There are 60+ rules to get to the top of the major search engines.  And years of directly studying them to have the understanding of how they tick.  The rights things to do and the wrong things...  the wrong things can get your domain name banned and put on a search engine "Blacklist".
 

The 3 day, in-house consultation includes:
(together, we build a live marketing site from the ground up)
 
  • How to research and purchase a marketable domain name.
  • Windows vs Unix hosting.
  • Static vs database driven pages.
  • Page creation, naming and layout.
  • Graphic creation, naming and pixel pushing.
  • Meta Tags. (from the title to the ending html tag).
  • Keyword and Key Phrase research, coordination and planning.
  • Navigation.
  • FTP vs HTTP, (or both)
  • Management software purchase and use.
  • Special script purchase, installation and use.
  • Web logs and statistics.
  • Search engine ratings. (yes, they are ranked and monitored just like any website).
  • Public search statistics, (colors, demographics... etc.).
  • How to be found by the search engines, not submissions.
  • Link exchanges.
  • Continued education research sources.
  • 2 months phone assistance.

Fee: $2,600 plus expenses if over 60 miles from Okeechobee, Florida

(new domain, hosting, software, scripts and other tools extra)
 

863-763-3437
Craig M. Guinn